Why aren't your tools working together?

Every sales team we talk to has the same story. You've got data providers, an enrichment tool, a sequencer, a CRM, an intent platform. Not to mention call recording software, personalized marketing tools, a dialer, LinkedIn automation, website visitor deanonymization, a signal engine, analytics piped into a warehouse somewhere.

Individually, they work fine. Together, they don't move the needle.

Clay is the tool everyone reaches for, and Clay sucks. Your workflows break and 10 out of 100 critical records come back empty. You hand-build column after column, wiring up waterfalls and prompts, and it never learns — every new list starts from scratch. Your intent scores are a black box you can't tune. Your reps toggle between email, CRM, and Slack just to personalize a single message. And if you tried an AI SDR — you already know. Two AIs emailing each other isn't pipeline.

What we're building

A Clay replacement that builds its own columns and continuously learns and optimizes — the system that gets you from zero to booked meeting.

Not another point solution. Not another tool to duct-tape into the stack. A modular system that connects to what you already use — your CRM, your enrichment provider, your sequencer, your signal sources — figures out what's working and what isn't, and does the work through them. Instead of you hand-building columns, it builds them itself, and tunes them as the data comes back.

We built it for teams that are already at $1M+ in revenue. At that point you know your ICP and you're accelerating — the problem isn't figuring out who to sell to, it's doing it at scale without losing the signal. So we extract your ICP from what already closed and optimize against your existing data sources, instead of asking you to encode it by hand all over again.

It should use what worked in the past to match new prospects. It should learn from when prospects engage but don't close. It should be hyperpersonalized. It should be a copilot, which for higher ACV accounts you can use as an autopilot. It should proactively run outbound so you can focus on everything else.

We don't have all the answers yet, and we'd rather build this with the people who live in it every day — heads of SDRs, Chief Revenue Officers, and the independent RevOps consultants and studios who run revenue engines for a living — not in a vacuum.

If you're excited by this and have a problem you're willing to pay to solve, reach out.

How it works

• Modular, not monolithic. We replace the brittle data layer — the Clay workflows you hand-build and babysit — but everything else stays. Your enrichment provider, your sequencer, your CRM keep doing what they do well. We're the connective tissue that makes you best in-class with what you're already using, like a RevOps person that empowers SDRs.
• Try it, don't pilot it. There's a lot of AI tool fatigue. Pilots that let you down. You should be able to plug this in near instantly and see value immediately — not sit through a two-month pilot only to discover another piece of vaporware (if you prefer that, try 11x). It should enhance what you're already doing, not force you to rip and replace.
• Copilot first, agent over time. It starts by helping you move faster with what's already working across your tools. As it learns — what's closing, who's engaging, what isn't landing — it starts running the playbook for you. You decide how far it goes.
• Learns as it goes. Every send, every reply, every meeting booked feeds back into the system so targeting, messaging, and timing compound over time. Best practices from developer tools, brought to sales.
• You should worry about strategy, not delivery. Your team should spend time on who to target and why — not toggling between six tabs to personalize a single email. The execution layer should just work.

Why we're building it

In the last four years, software has made engineers feel like superheroes. Nothing like that has happened for salespeople.

I felt this building pipeline for Bread Labs (AI consulting & implementation, and where we're dogfooding our product). I know my ICP. I have warm connections. And yet every day I was fighting existing tooling instead of being helped by it. It didn't assist me — it just created more work.

The process felt exactly the same as it did in 2021, while everything else has leapt forward.

I founded Brev.dev (acquired by NVIDIA) and helped build GitHub Copilot. I know what best-in-class developer tools look like and how they get built — and I'm bringing that to sales.

The shift

The teams that win are doing more than just volume plays — they're sending better, to the right accounts, at the right time, through the right channels. Every touch feels like it was written by someone who actually did the homework. Sales starts to feel like what it used to be: building a real relationship, not spraying a list.

That's what we're building.

If this hits home, let's chat.

Ali Ahmed

Founder and CEO, Revenue Operations Inc